Evolution of the Web

We are entering an evolution of the Web. Today, there is a transformation of the website into a real-time marketing and sales machine. Online presence is more important today than ever before. In the past, robotic answers and extremely slow response times were acceptable. Today, consumers are looking for service to match their high-speed life style. They want responses and they want them sooner rather than later.

“Consumers’ online expectations are ratcheting up. Just as no one tolerates hour-long waits or robotic answers in a physical shop, they’re not going to stand for it online” (Real-Time Marketing & PR).

David Meerman Scott explains the danger many organizations are in because they are not keeping up with the demand for real-time responses on the Web (Real-Time Marketing & PR). Responses are vital because the sooner you engage with your customer’s interest the more likely you are to obtain their loyalty in the end.

The best websites are the ones that facilitate action. Answer your customers in real-time, engage them further and create demand to increase the sales for your company. As we have discussed in class, listening to your customers is vital. Responding to your customers in real-time is even more important.